Word of the Day

unearth •ˌən-ˈərth• verb

1. recover through digging 2. bring to light

The word unearth has appeared in 75 New York Times articles in the past year, including on Oct. 14 in “Artists’ Logos Show Reach and Hostility of the Web” by Kevin Drew:

Mr. Mak, a university student in Hong Kong, went from being an unknown aspiring graphic designer to an Internet sensation after an image he produced spread rapidly across digital platforms after the death of Steven P. Jobs, the co-founder of Apple.

Mr. Mak’s design of a silhouetted profile of mr. Jobs in the Apple company logo was shared across the Web and reported by media. And then, nearly as fast, mr. Mak found himself being vilified.

With a speed befitting the technological age that mr. Jobs helped usher in, mr. Mak became the subject of derisive Internet postings and negative media reports. his design, it turned out, closely matched one produced earlier this year by Chris Thornley, a British graphic artist.

… In the world of graphic design, such similarities are common, said Juliette Cezzar, director of the communication design program at Parsons the New School for Design in New York City. But mr. Mak’s case showed how easy it has become to unearth similar images or outright copies.

“If we were living in a different age, it would take weeks, maybe months to discover copies,” Ms. Cezzar said. “Now it can take 24 hours. That is a good thing.”

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