When a kid I wanted a Schwinn for Christmas. Today’s kids want an iPad. Imagine next gen’s wishes. – mcculley design lab

As Black Friday and the holiday season approaches, Apple appears to be the consumer electronics brand to beat. a recent Nielsen survey shows kids’ holiday gaming and electronics appetites are whet by a number of top-selling Apple devices – with the iPad leading the pack.

Consistent with U.S. kids’ 2010 wish lists, the Apple iPad is the most desired consumer electronic among kids ages 6-12 for holiday 2011. in fact, the iPad increases its stronghold, with nearly half (44%) of kids expressing interest in the product, up from 31 percent in 2010. Two other popular Apple devices – iPod Touch (30%) and iPhone (27%) – round out kids’ top three, with computers and other tablet brands each appealing to a quarter of younger consumers.

Many kids will also ask for gaming devices this year, with two products that offer unique gaming technologies – Nintendo 3DS (25%) and Kinect for Xbox 360 (23%) – leading the way. Given the 3DS’ spring 2011 release date and the surge in Kinect interest versus last year (up from 14%), parents can expect both devices to be frequently requested this holiday season. Beyond these, older Nintendo DS models continue to resonate with young gamers (22%), while the PlayStation 3 (17%) and Xbox 360 (16%) edge out the Nintendo Wii (11%) as the most desired gaming consoles.

Among consumers ages 13 and older, appeal for the iPad (24%) has also broadened relative to last year (18%), and exceeds that of computers (18%), 2010’s top item. further, it appears the iPad has successfully paved the way for other tablet offerings, as a notable 17 percent of adults/teens also express interest in non-Apple tablets.

When a kid I wanted a Schwinn for Christmas. Today’s kids want an iPad. Imagine next gen’s wishes. – mcculley design lab


Related Websites

    Be Sociable, Share!