The i in Christmas is not what it used to be… – Ab Originals found on the web

As Black Friday and the holiday season approaches, Apple appears to be the consumer electronics brand to beat. a recent Nielsen survey shows kids’ holiday gaming and electronics appetites are whet by a number of top-selling Apple devices – with the iPad leading the pack.

Consistent with U.S. kids’ 2010 wish lists, the Apple iPad is the most desired consumer electronic among kids ages 6-12 for holiday 2011. In fact, the iPad increases its stronghold, with nearly half (44%) of kids expressing interest in the product, up from 31percent in 2010. two other popular Apple devices – iPod Touch (30%) and iPhone (27%) – round out kids’ top three, with computers and other tablet brands each appealing to a quarter of younger consumers.

Many kids will also ask for gaming devices this year, with two products that offer unique gaming technologies – Nintendo 3DS (25%) and Kinect for Xbox 360 (23%) – leading the way. Given the 3DS’ spring 2011 release date and the surge in Kinect interest versus last year (up from 14%), parents can expect both devices to be frequently requested this holiday season. Beyond these, older Nintendo DS models continue to resonate with young gamers (22%), while the PlayStation 3 (17%) and Xbox 360 (16%) edge out the Nintendo Wii (11%) as the most desired gaming consoles.

Among consumers ages 13 and older, appeal for the iPad (24%) has also broadened relative to last year (18%), and exceeds that of computers (18%), 2010’s top item. Further, it appears the iPad has successfully paved the way for other tablet offerings, as a notable 17 percent of adults/teens also express interest in non-Apple tablets.

E-Readers (18%) also exhibit heightened appeal among teens and adults compared to last year (15%), while gaming devices on the whole are somewhat less likely to be of interest to the 13+ crowd. the exception is Kinect for Xbox 360, which appeals to 12 percent of those ages 13+, compared to eight percent in 2010; though, notably, last year’s data was collected prior to the product’s well-supported, large-scale launch on November 4, 2010.

With so many products to choose from across both existing and emerging technologies, electronics are well-positioned to find their way onto shoppers’ lists again this season – and parents will clearly have some tough decisions to make as they weigh kids’ wants against their holiday budgets.[PN1]

More insights on gamers, console dynamics, and allocations of time and money within gaming and the broader entertainment category will be featured in the third annual Nielsen 360° Gaming Report: U.S. Market, available in January. Additionally, an overview of key findings from the 2010 version of the report can now be downloaded here[PN2].

Survey conducted among a general population sample of n=3,000 in the United States, October 2011.

The i in Christmas is not what it used to be… – Ab Originals found on the web


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