Business Insight
BY MYLA IGLESIAS
Giant phone manufacturer Nokia Philippines Incorporated intends to be the dominant player in the smartphone market in the country with the use of Microsoft Window’s phone software to challenge the iOS of Apple and Android OS of Google.
In a press briefing, Rhomel Marcojos, Nokia Philippines senior services marketing manager, said that part of the company’s strategy is to realign its business on the smartphone market through connecting the next billion to the internet by offering more affordable phone.
Nokia said that there are more than 1.3 billion people connecting daily to one another using a Nokia devices.
The company’s primary strategy to keep ahead on the smartphone competition is by using the Microsoft Window’s operating system for mobile phones.
"We are realigning ourself on the smartphone market. We want to be a dominant player, a stronger player (in that market)," he said.
To achieve this goal, the company will launch new mobile phone this year using the Microsoft’s mobile software platform to capture the mid and high end market.
However, Marcojos said that Nokia will continue to use the Symbian platform being used by around 150 million phones.
"We’re not dropping the symbian software," he added.
Globally, the Nokia market share in the smartphone segment stands at 31 percent.
Marcojos, however, refused to disclose their market share locally.
But he claimed that they are the leading phone manufacturer in all market segment with approximately over 50 percent market share.
Nokia has smartphone devices for all market segments, but their focus is to regain the people’s perception on their products in mid and high end market Window Phone software.
Previously, the company strategy’s was to make the Philippines as the "mobile internet capital of the world" through offering affordable internet capable phones and using its mobile applications Ovi Mail.
To achieve that target, Nokia has partnered with telecom provider Smart Communications to offer affordable internet through phones.
The Nokia’s Ovi Store will support apps and content for Symbian, MeeGo, Series 40 and Nokia Windows Phones, providing unparalleled global distributions for developers and publishers, with Nokia driving merchandising and monetization opportunities.
"our monetization enablers (in-app monetization, billing and analytics) will support all our device platform and will have a single site to manage publishing and performance of apps and content across all platforms," Marcojos said.
Marcojos stressed that they will continue to encourage developers for the mobile phone segment.
"Developers can already distribute Java apps to approximately 600 million Series 40 devices and we intend to drive more innovation," Marcojos said.
Last year, Microsoft launched its Window Phone 7, a mobile software with Microsoft’s deep portfolio, such as Windows Live, Bing, and Microsoft Office Mobile and its also the first phone in the country which offers Zune music where users can play their music collections, synced wirelessly from their PC.
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Categories: Technology Tags: mobile phone, mobile software, nokia devices
Google chief Eric Schmidt hails the smartphone future (Guardian)
Eric Schmidt tells Mobile World Congress that mobile phones will keep track of our lives and cars will drive themselvesMobile phones in the future will be able to monitor our health, alert us to nearby sales and "do things that we haven’t even begun to think of", Google’s chief executive and chairman Eric Schmidt told the Mobile World Congress in Barcelona on Tuesday evening.Promising a world in which a further two billion people would be connected by mobile phone, Schmidt said that "pretty soon, in a year or two, with the phones many of you have already and the tablets, you will never forget anything. Starting soon it will be possible to remember the hotels you went to, the pictures you took, the friends you met, because computer memories last forever."He denied that Google was being affected by the rapid rise of the social networking site Facebook, insisting that Microsoft remained the search company’s biggest rival. "We’ve seen no evidence that advertising on Facebook is hurting our advertising in any way. Facebook is additive [to Google's business]. Microsoft is a core competitor and likely to remain our main rival for a long time."He added that he "would have loved" for the Finnish mobile phone company Nokia, which last week announced a tie-up with Microsoft, to have chosen the Google’s Android software platform for its future smartphones."We would like them to adopt Android in the future," Schmidt said. "We’re sorry that they made a different choice. We certainly tried [to persuade them]." it has been suggested that both Microsoft and Google offered Nokia financial help running to tens of millions of pounds if it chose their competing smartphone platforms. Nokia did discuss the matter with Google, but talks broke down.Schmidt said that rapid improvements in the power of mobile phones and their built-in processors meant that top-of-the-line smartphones such as the Google Nexus S would be common and cheap in a few years’ time, transforming the experience of many people."in the next decade, because I’m a computer scientist, I believe very strongly in the optimistic view of what we can do with computers and science. If you look at problems like global warming, terrorism and [the need for] financial transparency, they can all be helped by computing power. those are fundamentally information problems, and that’s what computer science is about."Schmidt, 55, announced in January that he will step aside as chief executive in April, to be replaced by Larry Page, one of its co-founders who ran the company until Schmidt joined in 2001.but Schmidt said Page was happy for him to travel and make speeches like the one he gave: "When we talked about making [Google's management] more efficient, Larry said ‘you get to fly around more’. If Larry’s awake he’s at his desk now, while Sergey [Brin, the other Google co-founder] is working on new opportunities that you’ll see." He shrugged off suggestions that the company might buy Twitter: "We love Twitter and I love to tweet," he said when asked whether Google was "interested" in Twitter.Schmidt said that people starting to write software now were beginning with mobile phones rather than PCs, because smartphones capable of connecting to the internet began to outsell them in the final quarter of 2010 ? "and the PC isn’t going to catch up".He said the biggest opportunities lay in smartphones that "with your permission" would be aware of your interests and be able to alert you to items of interest, whether they matched your personal tastes or your desire to purchase items and services.He alluded to Groupon, the local coupon company which last year turned down a $6bn (£3.7bn) offer from Google: "once your phone knows where the person is, via an opt-in service, then a business model where a phone can alert you to a buying opportunity should revolutionise business. Look at Groupon ? these models around consumerism really do work when they’re tied to location."Schmidt also suggested cars drive themselves ? "perhaps with a kill switch in case there are bugs. they would certainly drive themselves better than you can when you’re drunk. but it might take a couple of decades."Google revealed last year it had put a number of self-driving cars on US roads.Eric SchmidtGoogleMobile World CongressMobile phonesTelecomsTelecommunications industryCharles Arthurguardian.co.uk © Guardian News & Media Limited 2011 | Use of this content is subject to our Terms & Conditions | more Feeds
Google chief Eric Schmidt hails the smartphone future (Guardian)
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Categories: Technology Tags: eric schmidt, Facebook, mobile phone, nearby sales, tuesday evening
Touch Screen Frenzy: Which Cell Phone is the Best?
Up until a few years ago, smart phones were mainly used as a business tool. However, today they are used as a way to communicate and access information easily and quickly. This is why smart phones have been equipped with touch screens and many other modern features that made these cell phones so popular. the newest models of touch screen mobile phones come with replaceable touch parts. For example, iPod’s screen can be replaced if broken, as well the iPhone’s, where iPhone Replacement screen is available for this exact purpose.

So, what is with this huge demand for touch screens these days? probably the best thing about them is that every touch screen mobile phone has a very large screen. a large screen enables you to watch all kinds of multimedia content easier and with increased excitement. no matter you are playing a game, watching movies or browsing the internet, it is impossible not to enjoy doing any of these on a large screen.
Moreover, they bring you several other benefits. after you get familiar with using the stylus, you will be able to control your phone much easier and type messages quicker. In addition, being able to carry the stylus inside the phone, as almost all of them provide this facility, you will love owning and using a touch screen mobile phone?
Now that we determined what you can get from a touch screen mobile phone, let me make your life easier and present you the best mobile phones that exist so far.
The order is meaningless, so I will start with the Apple iPhone 3GS. Apple has greatly improved this product based on the complaints of ordinary customers, and so it came up with the new iPhone 3GS. it has a built-in 3 MP camera that can also record videos, document editing functions, and multimedia messaging features. Moreover, the iPhone 3GS functions are being constantly improved.

The second mobile phone that I need to mention is the Motorola Droid. This is one of the most popular today. It’s most important features are the 5 MP camera, multitasking capability, 3 key-boards (1 physical and 2 digital), superior call quality, and at last, the 3.7 inch touch screen.

Our third one is the Palm Pre. This touch screen mobile phone was created by Palm with the desire to bring them in the first place. Its main features are the Palm Web Os, Palm Synergy data synchronization and high-tech multitasking capabilities.

The number 4 slot goes to Apple iPhone 3G 16 GB. it has comparatively shorter memory than the 3G’s 32 GB, but the price difference makes the lesser memory capacity not that bad.

The last but not least is the BlackBerry Storm 2 9550. Its standout features it is equipped with are the Wi-Fi, latest version of BlackBerry Handheld Software 5.0 OS, Improved sure Press user interface and doubled memory.

Touch screens can connect you to any part of the world with literally one touch of a finger. They make all types of information, knowledge and entertainment available with much more ease. All you have to do is to determine which of them the best is for you and you feel most comfortable with. then, you will never want to go back to the old keyboard style or to the trackball.
Touch Screen Frenzy: Which Cell Phone is the Best?
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Categories: Technology Tags: iPod, mobile phone, replacement screen




