Mobile phones gave people increased mobility and better network coverage without wires. but people demanded for more on their mobile phones which had already become an indispensable accessory. the cell phone handset manufacturers came out with high-end mobile phones that combined the capacity of a computer and functioned like a complete entertainment machine.

These Smartphone devices provide more utility and entertainment than traditional mobile phones. Moreover, users have plenty of devices from which to choose, whether it is a multimedia powerhouse, a messaging machine, or a social networking tool. it is therefore expected that the demand for converged mobile devices will continue to grow faster than the overall mobile phone market.

As reported by Gartner, the Smartphone sales will account for 46% of all mobile phone sales worldwide by 2013. the worldwide market for touchscreen mobile devices will surpass 362.7 million units in 2010, a 96.8 percent increase from 2009 sales of 184.3 million units, according to Gartner, Inc. By 2013, touchscreen mobile devices will account for 58 percent of all mobile device sales worldwide and more than 80 percent in developed markets such as North America and Western Europe.

It is important to also note that:

* the key driver of mobile growth is good devices and fast, affordable data. If people have it, they will use it.a lot.

* Smartphones are poised for serious growth in sales over the next few years. If you don’t have already had a mobile strategy, it is time to start thinking about one.

* it isn’t just about apps. there are wide arrays of mobile marketing activities that can work well for your brand.

* the key to unlocking Mobile is to take advantage of its unique anytime/anywhere enablement of information exchange. Smartphones are really smart and they are being increasingly used for business, shopping and leisure activities.

* most smartphones combine the features of PDA (Personal Digital Assistant) and regular mobile phones. They van be used to read and edit and create digital documents, spreadsheets and presentations. They can be configured to send and receive e-mails and that too for a number of e-mail addresses at a time. You can organize all your business and personal e-mails in a smartphone.

* most smartphones are enabled with GPS (Global Positioning System) that help in navigation. They use preinstalled or real-time maps and satellite imaging to help a person reach any destination anywhere without asking his way around.

* They have constant, uninterrupted access to the internet through mobile data services like the GPRS (general packet radio services) and 3G. You can download data from the internet, connect to the office intranet as well as any computer to send, receive or synchronize data.

Software development companies are competing with each other to develop newer applications and widgets on these software platforms. YouTube for mobile, streaming news broadcast, barcode readers, games are just some of the examples of applications developed for smartphones.

Thus the possibilities of innovation in the field of smartphone software development are endless and in order to be ahead of the competition it is important that organizations engage with partners which can support them with the changing landscape of Smartphone.

Smartphones – A New Arena of Software Application Development

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PORT AU PRINCE, Haiti – Digicel, the largest mobile operator in the Caribbean and fastest growing operator in Central America and the Pacific, has come together with a number of leading mobile phone manufacturers to distribute over 50,000 handsets and credit worth more than US$2 million to a variety of non-Government and non-profit organisations in Haiti.

Thanks to the generosity of handset manufacturers LG, Alcatel, Nokia, Samsung, RIM, ZTE and SIM card supplier Gemalto, over 30,000 phones have already been distributed to over 150 organisations by Digicel. these include the International Organization for Migration (IOM) which assists in the management of camp sites housing displaced Haitians, WorldVision, Save the Children, Concern, Fonkoze, UNICEF, Partners in Health, Catholic Relief Services and Mdecins Sans Frontires, to name but a few. Earthquake researchers, mobile health clinics and sanitation and shelter specialists have also received handsets and credit — as well as hospital and orphanage staff.

Digicel Group CEO, Colm Delves, said: “Since the magnitude 7.0 earthquake struck Haiti four months ago, a massive relief effort has been underway to support the people of Haiti. Thousands of volunteers from around the world have been working around the clock with a number of NGOs, and non-profit organisations. Given the sheer scale of the project to rebuild Haiti, being able to stay in touch with colleagues, as well as friends and family abroad, is vitally important.

“I would like to say thank you to our major handset suppliers for coming out to support us in our efforts to ensure that those who are working tirelessly to rebuild Haiti continue to enjoy the reliable communications which are critical to their work,” he continued.

Director of World Vision in Haiti, Franck Williams, said: “We are very grateful to Digicel and to the mobile phone manufacturers for this fantastic donation. With widespread infrastructure in Haiti still poor, and an influx in the number of aid workers, having reliable and efficient mobile communications is critical to the ongoing relief efforts ensuring that we can keep in contact with each other — and our counterparts — across the country.”

Since the earthquake, Digicel has sent over 90,000lbs of provisions and 21,000lbs of medical supplies and antibiotics to help those whose lives have been devastated by the earthquake.

As the single largest investor in Haiti with a total investment of over US$370 million since its launch in 2006, Digicel has over two million customers in Haiti. The Digicel Haiti Relief Fund has donated US$5 million to NGOs in Haiti to support the relief efforts and to date over US$800,000 has been raised by Digicel customers across the Caribbean and Central America through a text and voice donation line. Digicel also gave each of its two million customers US$5 in free credit — totaling US$10 million.

Digicel and Leading Mobile Phone Manufacturers Donate 50000 Phones to Support …

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