Quick and Easy Steps for Creating a Guerilla Marketing Business Plan

These days every business needs to have a solid marketing strategy to make it anywhere. If you don’t know where to even begin you should start with creating a high level marketing plan that gives you and your customers the direction they need.

The great thing about a Guerilla Marketing Plan is that it shouldn’t take you more than 10 minutes to create. If you go beyond this then well you are probably including too much too early. You can accomplish most of your plan in one sentence and I will show you how.

GMP’s are creative, high-level, targeted, marketing outputs that drive results for your business.

Creating A Guerilla Marketing Plan

Each piece of your plan should be accomplished in one sentence. This keeps your plan concise, clear, and obtainable when it comes time to put it into action.

1. What is the purpose of your marketing strategy?

This is the action that you wish your customer’s to take. Statements like; click on your website, call a number, go to your store location.

2. What is your competitive advantage?

This is the why. Why will your customer’s take the action you described above? Explain your advantages here. What do you offer that your competition doesn’t?

3. Who is your Target Audience?

What customer’s are you trying to reach? This is focus, specific, and as narrow as possible.

4. What will you use to accomplish the above?

What mediums will you be using to market to your target audience that drives them to complete the overall purpose of your marketing plan? Keep this within reach as budget, time, and effort are all apart of the equation.

5. What is your differentiator or positioning?

Do you offer the best pricing, best service, best user experience, etc?

6. Who are you?

This is the part where you tell them about YOU. Your identity is one of the most important pieces as it creates buy-in with your customer. We are an honest reliable electronics retailer with over 1000 satisfied repeat customers.

7. What’s your budget?

Let’s all be realistic, if we had the money to market in all the best spots we would be doing it. Setting a budget keeps things real and gives you clarity to what you can reach as far as your goals.

In about 7 sentences you should have your marketing plan ready to go. I read this strategy in Entrepreneur magazine and have applied it to another business I am working on. It has really put things in perspective and helps to keep your vision inline with what your capabilities are. Jay and Jeannie Levinson are the writer’s of Startup Guide to Guerrilla Marketing and I believe most of this originates from their book, I suggest you check it out.