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Toys R Us Enhances Their Assortment Of Electronics

Toys “R” Us on Thursday said it had reestablished its collection of retail electronics and tech accessories as it stays in the front of new trends for kids and families. The new collection of electronics includes prepaid mobile phones, tablet computers, headphones,iPad docks, digital cameras for the Apple system. The company changed its electronics department and enlarged the space given over to retail electronics. it has an open floor plan and has an usable exhibition in stores nationwide. Shoppers can get a good look at special devices and receive help from Toys “R” Us employees. The business has grown in its lead in family-oriented merchandise.Toys “R” Us has some good choices for paying such as layaway and Rewards “R” Us gives 10% back on electronic merchandise and other gifts sold in the store.

I think Toy “R” Us offers a variety of merchandise suitable for all family members. The cute and cuddly toys for little children are the toys I would buy. The electronics are more for adults and teenagers. I certainly hope that Toys “R” Us doesn’t change into an electronics store only. it is understood that the competition is stiff but more stores need to have special niches for other items besides electronics. an example would be a person saying, ” I know exactly where to buy that special toy.”

Here is the official press release

Toys”R”Us® Bolsters Electronics Assortment, creating Powerful Destination for Portable Devices and Accessories

Open Floor Plan Showcases new Product Categories such as Prepaid Cellular Phones and Reinforces Existing Dominance in Licensed Electronics, Musical Instruments and Karaoke, Plus Family-Oriented Video Games and DVDs

WAYNE, N.J., Nov. 3, 2011 /PRNewswire/ — Toys”R”Us® today announced it has reinvented its assortment of consumer electronics and tech accessories as it continues to stay at the forefront of emerging trends for kids and families. new and expanded product categories include prepaid mobile phones, tablet computers, headphones, iPod docks, digital cameras and accessories for the Apple® ecosystem. The company has redesigned its electronics department and significantly increased the space dedicated to consumer electronics by developing an open floor plan and adding interactive displays to all its stores across the country. Here, customers can get a hands-on look at select devices and expert help from Toys”R”Us employees. At the same time, the company has worked to strengthen its leadership position in family-oriented video games and movies, licensed electronics, musical instruments and karaoke.

Customers interested in purchasing tablet computers, Apple iPod, digital cameras, accessories and video game systems will find more reasons than ever to shop at Toys”R”Us stores. with flexible payment options like layaway, shoppers can pay for these items over time*, while the company’s loyalty program, Rewards”R”Us offers customers 10% back on purchases of electronics, as well as other great gifts available in the store, through Christmas Eve**.

“At Toys”R”Us, we continually seek ways to offer the latest in consumer electronics products and we are excited to add new portable items to our assortment such as no contract mobile phones, tablet computers, electronic reading devices and more,” said Troy Peterson, Vice President, Divisional Merchandising Manager, Electronics and Entertainment, Toys”R”Us, inc. “our customers are sure to enjoy the newly redesigned department, which allows them to get hands-on experience with many of our new products, as well as demos of some of the hottest video games available.”

New and Expanded Product Categories

Understanding that kids and parents are more mobile than ever, Toys”R”Us has added new items from key manufacturers to its growing assortment of portable electronics product, including:

Introducing no Contract Cellular Offerings: Parents who want to teach their children the responsibility of having a phone, without worrying about binding contracts, will now find a large assortment of no contract cellular phones from AT&T, T-Mobile, Net 10 and Tracphone at Toys”R”Us stores nationwide. A variety of handsets are available for each carrier, including devices from Nokia, Samsung and LG, among others.Expanded Selection of Digital Devices: Keeping in tune with the ever-changing pace of what kids want, Toys”R”Us has broadened its assortment of digital devices. From the newest versions of the Apple iPod to touchscreen players from Sony, Samsung, Sandisk, Riptunes, Archos and Sakar, customers can find the perfect device to play music, watch movies, play games and surf the internet.Keeping up with the Kindles: The Amazon Kindle, with both the 3G Graphite and Wifi with Special Offers, is currently available, and Toys”R”Us stores will continue to add the latest generation of Amazon eReaders, including the new line: Kindle, Kindle Touch and Kindle Fire.an Explosion of Tablets: Toys”R”Us has offered a variety of tablet computers for several years and now customers interested in computing on-the-go can find a larger assortment of these devices. new tablets available include the Sony S1 and Samsung Galaxy, as well as tablets from Acer, Archos and Asus.cool Headphones: From pop culture icons like Iron Man and M&Ms to vibrant hues from violet to red, a headphone shop allows kids to express their personal style. The available assortment features high-quality Skull Candy headphones, in a variety of colors, and sporting a skull logo, perfect for future audiophiles. Additionally, Toys”R”Us offers an exclusive line of Safe Sounds in-ear and over-ear headphones from Maxell. Designed specifically for children, these headphones offer style and safety by preventing the volume from being turned too loud.A Growing Apple Ecosystem: Toys”R”Us has introduced a wider variety of accessories for iPod and iPad users, including colored cases for each device. Featured licensed cases include Angry Birds, hello Kitty, Muppets, Disney Fairies, Disney/Pixar Cars 2 and more from manufacturers such as Xtreme Mac, Griffin, Play on, Sakar, Zagg and Speck. Also available are items that enhance each device, including extra power cords, car chargers, speakers, headphones and styluses. Shoppers will also find a larger selection of iHome products to dock their Apple items, including speaker systems, alarm clocks and more. Exciting new products supporting one of the biggest toy trends for the holiday season – App-cessories – offers kids fun ways to interact with apps downloaded onto Apple iPod and iPad.more Virtual Gift Cards: whether shoppers are interested in purchasing Facebook credits, Fusion Falls memberships, books for Amazon Kindle, or event mobile minutes, Toys”R”Us stores now offer a variety of physical gift cards to pay for goods and services online.

Kids’ Electronics Authority

In addition to the aforementioned new and expanded product categories, Toys”R”Us continues to build upon its existing strong statements for video games, DVDs, licensed electronics, musical instruments and karaoke devices:

Family-Oriented and popular Video Games: Players looking for the newest video games and hardware available, including the Wii, Xbox 360 and PlayStation 3, as well as accessories such as the latest controllers can find what they need at Toys”R”Us. Gamers can purchase new releases like Sesame Street: once upon A Monster, Batman: Arkham City and Skylanders Spyro’s Adventure, as well as games released earlier this year.The Destination for Licensed Electronics: From televisions and boomboxes to walkie talkies, alarm clocks and DVD players, Toys”R”Us offers the broadest selection of these items featuring kids’ favorite characters and brands. Some of the most popular licensed products currently include hello Kitty, Hot Wheels, Disney/Pixar Cars 2, VicTORious and Monster High.Karaoke Depot: Kids love expressing themselves through song, and they can find the perfect tune at Toys”R”Us with a large assortment of karaoke machines, including items from the Singing Machine, among others. popular licensed versions feature characters such as Monster High, Disney/Pixar Cars 2, Phineas and Ferb, hello Kitty, Barbie and more. The newest addition to the karaoke scene is the I Am T-Pain Mic, which transforms any voice into a superstar with the T-Pain Effect, created by famed rapper T-Pain.Family-Friendly Movies: for films kids and parents can enjoy together, a broad assortment of heartwarming DVDs is available with new titles arriving every week. and, when Disney/Pixar Cars 2 is released on DVD on November 1, customers purchasing the movie at Toys”R”Us stores will find exclusive content – a LEGO Disney/Pixar Cars 2 minifilm featuring characters from Disney/Pixar Cars 2 created from the classic construction toy.Headquarters for Kids’ Musical Instruments: Children interested in learning how to play guitar, drums or keyboards will enjoy the selection of beginning and intermediate instruments from First Act. more advanced guitar players will also discover guitars from Gibson, including the Maestro Cutaway Electric Guitar.

Holiday Electronic Purchases

Throughout the holiday shopping season, Toys”R”Us stores are offering customers convenient and flexible ways to pay, as well as 10% back on holiday electronics purchases**:

Expanded Layaway: while all Toys”R”Us stores nationwide continue to offer big Gift Layaway on video game hardware, now approximately 450 of the company’s stores offer layaway on electronics, including Apple iPod, tablet computers, netbooks, MP3 players, digital cameras, televisions, select musical instruments and more.* no matter what technological or musical marvel parents and gift-givers are looking to delight kids with on Christmas morning, they can take advantage of layaway, while paying over time. Certain restrictions apply.Reward”R”Us® Loyalty Program: Toys”R”Us will once again offer 10 percent back on purchases made by new and current members of its loyalty program, Rewards”R”Us®, this holiday season. Now through Christmas Eve, Rewards”R”Us members can earn 10 percent back in “R”Us Dollars for every dollar spent on qualifying purchases*, including electronics. Members can participate in this special promotion by presenting their loyalty card at any “R”Us store nationwide or entering their loyalty number online with purchase at Toysrus.com or Babiesrus.com. “R”Us Dollars earned will be delivered to members via e-mail in January and can be used toward savings on future in-store purchases.***

For high-resolution images of the redesigned electronics department at Toys”R”Us , as well as products featured within the department, please visit: https://toysrus.sharefile.com/d/s64f3a843af848ccb.

About Toys”R”Us, inc.

Toys”R”Us, inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 873 Toys”R”Us and Babies”R”Us stores in the United States and Puerto Rico, and in more than 600 international stores and over 140 licensed stores in 35 countries and jurisdictions. in addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on fifth Avenue in new York City. with its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys”R”Us, inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need.

*Some exclusions apply. see store for details. Toys”R”Us Express and Outlet stores do not participate in the company’s layaway program.

Toys R Us Enhances Their Assortment Of Electronics


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    Posted by admin - November 13, 2011 at 3:00 pm

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    Navy Readies Forces and Focuses on Families in Face of Gustav

    From Chief of Naval Operations Public Affairs

    WASHINGTON (NNS) — the Navy is readying forces as well as support in response to Hurricane Gustav.

    The Navy is currently positioning forces in order to support response efforts if required following landfall of Hurricane Gustav.

    “Navy forces that are trained and capable of conducting extensive search and rescues, evacuations and providing medical assistance are standing ready to provide assistance when called upon to do so,” said Adm. Gary Roughead, Chief of Naval Operations.

    A variety of naval forces, including USS Bataan (LHA 5) and a number of helicopters, will support disaster relief efforts should they be necessary. Additional naval forces are ready and prepared to deploy should they be needed.

    Additionally, the Navy Installation team is responding quickly with the right shore capabilities and the right support to help those in need. Servicemembers, Navy civilians and family members are being fully accounted for to ensure appropriate support is provided.

    “We are taking steps to account for every member of our Navy family and to ensure that they know they are fully supported,” said Roughead.

    Navy personnel and their families who may be impacted by Hurricane Gustav can update their contact information at the Navy Family Accountability & Assessment System (NFAAS) website: https://navyfamily.navy.mil/. NFASS standardized a method for the Navy to account, assess, manage and monitor the recovery process for personnel and their families affected by such an event.

    For more news from the Chief of Naval Operations, visit www.navy.mil/local/cno.

    Navy Readies Forces and Focuses on Families in Face of Gustav


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    Posted by - August 31, 2010 at 10:00 am

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    Eject!: Jose Saramago.

    Farewell to the great Jose Saramago, who has passed away. “Blindness” is by far one of my favorite books, and a great example of uncompromising style. the same way “A Clockwork Orange” conditions you to learn a new language, “Blindness” conditions you to read in a new way– your trusted senses are discarded as you encounter blocks of unattributed text, text without punctuation, etc. all signposts have been removed, yet you still find your way. Eventually, you come to trust your instincts. it is an amazing experience.

    It’s tough to lose someone you admire. these people become like family members in a way. it can be tough to take, but we are lucky enough to have their body of work to treasure, and to pass on to future generations. Incomplete as it always seems to feel.

    Eject!: Jose Saramago.


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    Posted by - June 18, 2010 at 12:00 pm

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    Kinect unveiled at Microsoft E3 preview

    Kinect controller for Microsoft’s Xbox 360

    Microsoft has finally unveiled the real name of its motion sensing video game device, previously known as Project Natal: Kinect.

    Kinect, which plugs into the Xbox 360 console, uses a video camera and an infrared sensor to track the players’ actions and convert them into onscreen movement.

    Microsoft showed clips from several Kinect games during a lavish pre-E3 2010 event at The University of California’s enormous Galen Center, including an athletics sim in which participants run and jump to compete in the hurdles, throw an imaginary javelin, and play football with kicking actions. There was also a yoga simulation, some white-water rafting, and a dancing tuition game, which gets users to perform a series of steps and moves in time with licensed pop tracks.

    Several Kinect games will be closely compatible with social networking sites Twitter and Facebook, allowing users to send screenshots of themselves playing the games to friends and family members. Microsoft has so far delayed providing a retail price for the device, but has scheduled a release date for this autumn, and is expected to support the launch with a redesigned slimline version of the Xbox 360 console.

    Kinect is an attempt to complete directly with the massively successful Nintendo Wii console, which has now sold around 70m units, 30m more than the Xbox 360. Wii technology allows players to control games by waving and shaking a special controller, but Kinect goes one step further, by removing the need for any sort of handheld input.

    Once considered a transitory pursuit for teenage boys, gaming has now become a mainstream entertainment medium, with games like Wii Fit, Rock Band and Professor Layton and the Curious Village attracting a vast new family audience. so far, however, these so-called casual gamers have been put off by the Xbox, with its reliance on hardcore shooters like Gears of War and Halo. But Microsoft didn’t completely ignore its traditional audience at the event; perhaps the loudest cheer of the night erupted when a demo was shown of a Kinect-compatible Star Wars game, in which players will be able to flail their arms around in order to compete in lightsabre duels with Darth Vader and his Storm Troopers.

    Kinect is likely to enjoy a multi-million pound marketing push in the run up to Christmas – but Microsoft is not alone in its desire to steal Nintendo’s audience. Sony is set to provide the PlayStation 3 console with its own motion controller, named PlayStation move. The wand-like device, which more closely resembles the Wii’s remote controller, is also due out in the autumn, putting it in direct competition with Kinect.

    The Kinect announcement is also set to be only one of many video game revelations this week. Today sees the beginning of the E3 games exhibition at the LA Convention centre, an annual event in which all the major games industry companies show off their new releases to thousands of journalists, bloggers and game fans who’ve been able to blag their way into the trade-only bonanza. The big games are likely to be first-person shooters Halo: Reach and Killzone 3, historical assassination adventure Assassin’s Creed: Brotherhood, and the intriguingly dark Disney title, Epic Mickey.

    Some pundits, however, reckon the focus of the three-day exhibition could be another emerging technology: 3D visuals. Nintendo will be showing its new 3D capable handheld console, the Nintendo 3DS, while Sony is expected to have a selection of 3D-compatible PlayStation titles on show, including the long-awaited driving sim, Gran Turismo 5. this year, it’s perhaps not about what we’re going to play, it’s about HOW we’re going to play: by jumping about, or by putting on a pair of special glasses and revelling in three-dimensional graphics. One thing is clear, after the massive investment Sony and Microsoft have put into their respective consoles, neither is in a hurry to announce a new platform just yet.

    The audience at the launch event was also treated to an astonishing performance by Cirque du Soleil, who used dance, lights and special effects to communicate Microsoft’s brand vision – a far cry from the usual recipe of awkward upper ranking execs lurking on stage while game demos play to deafening rock music. unfortunately, the impact of the event was slightly undermined when an Italian advert for the Xbox 360 was put online too early, revealing the new name for Natal hours before the official announcement. Although the ad was quickly withdrawn, news of the blunder spread across Twitter in a matter of minutes.

    Kinect unveiled at Microsoft E3 preview


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    Posted by - June 15, 2010 at 1:00 am

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