Panjiva Research Reveals Manufacturers Benefit from 3D Movie Boom

Avatar’s success extends to technology manufacturers and overseas suppliers of 3D glasses.

New York, NY (Vocus) Mar. 8, 2010 — the release of Avatar in December was the culmination of a record year in the 3D movie world. On the heels of Avatar’s three wins at last night’s Academy Awards and its over $2 billion draw at the box office, Panjiva, the leading source of objective information on global manufacturers, today issued research that demonstrates the impact that the success of Avatar, and the growth of the 3D movie industry as a whole, has had on technology companies, specifically those that manufacture and supply 3D products.

Shipments of 3D glasses, for example, have risen with the wave of 3D box office releases. the Panjiva team analyzed the shipments of 3D glasses to the United States and found one supplier, San Technology (Santec), sending shipments of 3D glasses into the U.S. This company’s shipments track along with the gross revenue generated by 3D movies in the U.S. Specifically, Santec’s shipment weight in 2009 was 3.5 times the company’s shipment weight in 2008.

According to, eleven 3D movies were released last year – a 275% increase from 2008. More impressively, 2009 US 3D movie revenue, at almost $2 billion, was nearly seven times 2008 revenue. Avatar contributed over $700 million of revenue alone.

“With the tremendous success of Avatar and more 3D movies planned for 2010, it is likely Santec and other 3D technology manufacturers will continue to benefit,” said Josh Green, chief executive officer, Panjiva. “Looking at these numbers provides a compelling way to watch how industries unfold and new companies emerge and grow to meet the needs of evolving technology. Findings like these keep us excited about having our finger on the pulse of the latest trends in manufacturing and global trade as they emerge.”

About PanjivaPanjiva is an online resource for sourcing executives to gain credible and valuable knowledge about suppliers and manufacturers around the world. By providing the most comprehensive data in an easy to use format, Panjiva informs the decisions that facilitate doing business globally. Supply chain and global production executives responsible for finding the right factories, negotiating costs and avoiding costly supply chain disruptions have been “flying blind.” Panjiva is the first and only online information source designed to provide complete transparency into overseas suppliers. Leveraging a variety of public and proprietary data sources, Panjiva is bringing new levels of visibility to the management of global supply chains. Panjiva was founded by CEO Josh Green and CTO James Psota. Panjiva received an equity investment from Battery Ventures and a contingent of angel investors. for additional information, visit:

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Panjiva Research Reveals Manufacturers Benefit from 3D Movie Boom

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