NYC Has the Apple…Mobile Has the MoonPie

2010 Electronic MoonPie in Mobile Photo credit Tad Denson –

MoonPie over MobileMobile, AL – Fireworks, music and fun are usually found at most cities’ New Year’s Eve celebrations. this year Mobile, Alabama will take their celebration to a new level with the addition of a 600-lb electronic MoonPie, a treat synonymous to the city’s Carnival season.

The city has partnered this year with Tennessee’s Chattanooga Bakery Inc., the maker of the iconic MoonPie brand marshmallow sandwich, to enhance the New Year’s Eve celebration with a 600-lb electronic MoonPie that will light up Mobile’s skyline at the stroke of midnight. "Mobile’s New Year’s Eve Celebration featuring the MoonPie Over Mobile has become a cultural phenomenon in the entire USA," said Mobile City Councilman Fred Richardson. "Last year we had more than 40,000 people attend MoonPie Over Mobile and we hope to make it even larger this year," said Richardson. "I look forward to this New Year’s Eve being the best that has ever been in our city." first started in 2008, MoonPie Over Mobile gives locals and tourists a chance to experience New Year’s Eve with a bit of Mardi Gras flavor. "It is time to ‘Celebrate,’ just like the Three Dog Night song." Richardson is credited for creating the MoonPie Over Mobile concept. Why a MoonPie?

Mobile is the home of America’s first Mardi Gras celebration, with a tradition of celebrating "Fat Tuesday" as far back as 1703. The MoonPie is the favored "throw" of the hundreds of Mardi Gras maskers riding the floats during the extensive Mardi Gras parade season. Mardi Gras was first discovered in the New World in 1703 at Twenty-Seven Mile Bluff, the first settlement in Mobile. The first masked parading society, the Cowbellion de Rakin society, was formed in 1830. Mobile currently has more than 50 parading and non-parading organizations. an estimated 850,000 people attend parades, parties and other organizations associated with the carnival festivities. this number will likely increase in 2012. Today, Mobile consumes more than four million MoonPies annually, and has adopted the delicious treat as an informal emblem. MoonPie Over Mobile Timeline

New Year’s Eve – Saturday, December 31

7:30 p.m. – New Year’s Eve Parade

The downtown parade will feature some of Mobile’s best Mardi Gras floats and marching bands. As America’s first Mardi Gras, Mobile takes great pride in this family-friendly celebration.

8:45 p.m. – Opening ceremony and remarks on Main Stage

Mobile’s elected officials will officially kick off the MoonPie Over Mobile celebration and help prepare the crowd to welcome the New Year and Mardi Gras season. Street vendors will offer a variety of food and drink options for the revelers. *** No glass containers will be allowed on Mobile streets during these events.***

9:00 p.m. –Lakeside performs on the Main Stage.

Get ready for a "fantastic Voyage" as Lakeside hits the stage. Dauphin and Royal Streets will become a funky party full of fun.

11:00 p.m. – Three Dog Night performs on the Main Stage.

International hits include "Mama Told Me (Not To Come)", "Joy to The World," "Black and White,"  "Shambala," "one," "Liar," "Celebrate," and many more.

11:30 p.m. – Light show begins downtown

Three Dog Night will continue to perform as the lights of RSA Battle House Tower and the Renaissance Riverview Plaza put on a light show for the crowd.

11:59 p.m. – Countdown starts as the giant MoonPie descends from atop the RSA BankTrust Building.

Midnight – MoonPie Drop reaches 6th floor of building. Laser and fireworks show over downtown Mobile.

In addition to the giant MoonPie and laser show on the RSA BankTrust Building, Mobile will have two synchronized fireworks shows to help properly welcome 2012.

12:30 a.m. –Three Dog Night performance concludes.

NYC Has the Apple…Mobile Has the MoonPie

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