NYC & Company gives visitors more reasons to visit New York City in 2012

NYC & Company has announced the return of winter marketing programmes NYC Restaurant Week, Broadway Week, Off-Broadway Week and the Signature Collection third Night, offering visitors great value on travel and entertainment during January and February 2012.

With new hotels and cultural attractions also available for 2012, travellers now have even more reasons to book a trip to new York City for the new Year.

NYC Restaurant Week will celebrate its twentieth anniversary by expanding its duration to 20 days of prix-fixe menus at hundreds of the city’s most popular fine dining establishments from 16th January – 10th February 2012 (Mondays to Fridays). Once again, menu prices will remain at $24.07 for lunch and $35 for dinner, excluding taxes and gratuities.

Broadway Week will offer theatregoers two-for-one tickets at top shows from 17th January – 4th February 2012, with Off-Broadway Week offering the same at Off-Broadway productions. Participating shows will be announced in the new Year.

The Signature Collection third Night will give visitors a complimentary third Night at participating hotels when they book and pay for two consecutive nights from 2nd January – 29th February 2012. Hotels taking part in this offer will be drawn from NYC & Company’s Signature Collection – a group of luxury and distinctive new York City hotels.

“New York City is continuously evolving with new hotels, restaurants, attractions and cultural offerings—there is always something new to see and do,” said George Fertitta, CEO of NYC & Company. “Every visit to new York City is a unique experience and it is a destination for visitors of all ages and interests alike.”

New in new York City

New York City has seen an increase of 24% in hotel accommodation since 2008, bringing its expected total room stock to nearly 90,000 rooms by the end of 2011. a wide range of hotel brands and property types opened in 2011 including the Mondrian SoHo, the four Points by Sheraton in Long Island City, Aloft new York Brooklyn, Yotel new York Times Square West, the Nolitan, Hyatt 48 Lex, Dream Downtown, Fairfield Inn & Suites new York Brooklyn, Flatiron Hotel and Hôtel Americano.

The city’s cultural landscape also continues to expand. In 2012, the Metropolitan Museum of Art will inaugurate the new American Wing Galleries for Paintings, Sculpture and Decorative Arts, which will showcase its collection of American art from the 18th to 20th centuries; the Museum of Mathematics will open on Madison Square Park and the Museum for African Art will open on Museum Mile.

In the spring of 2012, Broadway and Off-Broadway will debut new shows including the Columnist, starring John Lithgow; Evita, starring Ricky Martin; Jesus Christ Superstar; and Wit, starring Cynthia Nixon. these shows join popular productions such as the Book of Mormon, Channeling Kevin Spacey, Freud’s Last Session, how to Succeed in Business Without really trying, Priscilla Queen of the Desert, Spider-Man: Turn off the Dark and War Horse.

full details on all winter marketing programmes – including participating restaurants, theatre productions and hotels – will be available in due course at

NYC & Company gives visitors more reasons to visit New York City in 2012

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