New Hampshire company building a ball that needs your smartphone to play – Innovation Economy – Boston.com

If you have kids, you’ve probably gotten used to handing them your phone so they can play games or watch videos.

So what about handing them your phone so they can insert it into a Nerf-like ball and toss it around?

That’s the idea behind a new product from Physical Apps in Hollis, new Hampshire. The TheO Ball is a foam sphere with a pocket in its center that keeps the phone safe while allowing players to see its screen. some of the initial games will be bowling, hot potato, and a question-and-answer game called Interrogo, but the company also plans a software development kit that will enable others to create games for TheO. The ball will sell for $24.95, and include several free apps. Additional apps will be sold through the Android and iTunes online marketplaces.

Popular Science dubbed TheO the best toy at this year’s Toy fair trade show in new York, and Physical Apps chairman Bob Houvener tells me the TheO will start shipping this summer. It’ll be available through the company’s web site and Amazon store, as well as a number of independent toy retailers.

Houvener writes via e-mail, “We see a very significant opportunity to get folks up and moving, while leveraging their smart devices with our innovative and proprietary physical enablers such as TheO, combined with fun and enjoyable apps. this essentially lowers the price point for ‘console’ type game experiences by an order of magnitude, while expanding the market to an even greater degree globally.”

New Hampshire company building a ball that needs your smartphone to play – Innovation Economy – Boston.com


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