N.Y. Giants NFC Championship gear dominates post-game advertising


When did the morning after the NFC and AFC championship games become January’s version of Black Friday?

I went to bed last night following two thoroughly enjoyable football games and woke up to a marketing campaign.

Radio and television ads alerted us to great deals on Giants’ NFC championship shirts, hats and whatever else. and stores would be open as early as six and seven in the morning to turn Giants fever into dollar signs as soon as possible.

Let me speak to this as an outside observer; someone who is not, nor has ever been a dyed-in-the-Big-Blue-wool Giants fan. someone whose team spent 36 years in between visits to the Super Bowl before Peyton Manning came to the NFL.

Who is it that wants NFC or AFC championship gear so badly that they just have to be at your town’s big-box sporting goods store before the break of dawn?

I guess they’re out there, people who have to have the latest and greatest. To show to friends at work, or if they’re feeling particularly nasty, to rub it in the face of someone they know who roots for the losing club.

Allow me to attest to my own experience. It’s not long.

I was 9 years old when Super Bowl III took place. Joe Namath’s guarantee of a Jets victory was my first hint that the sports world was not scripted for my own personal enjoyment. there have been constant reminders ever since.

But two years later the Colts beat the Cowboys in Super Bowl V, providing me with a moment of absolute, pure joy when Jim O’Brien’s field goal decided the game in the final seconds. There’s nothing like that first time. Believe me.

I doubt if the marketing genius who came up with this current championship Black Friday campaign was even born when O’Brien’s field goal sailed through the uprights that day in Miami.

No AFC championship shirt for me. and that’s okay.

Fast forward 36 years later. The Colts beat the Patriots to reach Super Bowl XLI, finally beating their archrivals with a comeback for the ages. honestly, considering what was at stake, the foe, and the road Manning and the Colts were traveling at the time, it probably was the greatest victory in the history of the franchise since the 1958 championship game. that day the Baltimore Colts beat the Giants in the first NFL sudden death game. Many still call it the greatest game ever played.

N.Y. Giants NFC Championship gear dominates post-game advertising

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