Multiplied Media to Include Thomson Local Listings for Poynt Users in the …

CALGARY, ALBERTA AND FARNBOROUGH, HAMPSHIRE, ENGLAND, may 19, 2010 (MARKETWIRE via COMTEX) –Multiplied Media Corporation (the “Company” or”Multiplied”) /quotes/comstock/11v!mmc (CA:MMC 0.14, +0.01, +8.00%) , a leading, Calgary-basedprovider of mobile local search services, is pleased to announce anagreement with UK-based local business search company Thomson Localto deliver their local business listings within the business andrestaurant sections of Multiplied’s Poynt application.

Poynt is a convenient and timesaving GPS-enabled application thatconnects consumers to local businesses, people, restaurants and movietheaters at the moment they want to buy or acquire products orservices. Poynt gives consumers the ability to move beyond discoveryof their local area to view movie trailers and showtimes, book diningreservations, view directions on a map, click-to-call the business orview their website.

Under the agreement, Thomson Local content is delivered to users ofthe Poynt mobile application when the user queries for local businessor restaurant information.

Poynt has experienced tremendous growth in the United Kingdom sincethe June 2009 launch, accounting for nine percent of its active userbase in April. Those users performed an average of 13 monthly queriesfor local businesses, restaurants and movie information during themonth.

“The agreement with Thomson Local provides revenue in the UnitedKingdom while strengthening the Poynt offering by providing relevant,accurate and up-to-date information to our users,” said AndrewOsis, CEO, Multiplied Media. “We are pleased to be working withsuch a progressive and innovative local search company.”

“We continuously strive to find new and compelling means todistribute our content,” said Richard Avery, Head of Digital andDevelopment, Thomson Local. “The Poynt application deliversadded value to our customers by reaching the mobile audience when andwhere they are searching for local businesses.”

Poynt is seamlessly integrated with the BlackBerry(R) userexperience, allowing users to add searched addresses to theirBlackBerry(R) Contacts, schedule and add events to the BlackBerry(R)Calendar and even invite address book contacts to events. Poynt alsoshows users how to get to a selected location utilizing BlackBerry(R)Maps or Google Maps Mobile.

Poynt is available on BlackBerry App World(TM)(www.blackberry.com/appworld) or via Over the Air download atm.poynt.com from the BlackBerry(R) Browser to BlackBerry smartphoneowners in Canada, the United States, Germany, the United Kingdom,Italy, France and Spain.

About Multiplied Media Corporation

Multiplied Media (www.multiplied.com) develops and operates mobileapplications that enhance the consumers’ ability to connect with thepeople and businesses most important to them. Theirmulti-award-winning application Poynt (www.poynt.com) is a mobilelocal search service available over BlackBerry smartphones, iPhoneand iPod Touch devices. Through agreements with directory andvertical content providers in Canada, the United States and Europe,Poynt simplifies finding and connecting with businesses, retailersand events wherever and whenever it is most convenient for theconsumer. the MyInboxNow offering, from newly acquired UnoMobi(www.unomobi.com), enables low-end feature phones to behave likesmartphones for email access. MyInboxNow is available to mobileoperators as a private label solution. Headquartered in Calgary, AB,Canada, Multiplied Media trades on the TSX Venture Exchange under thesymbol MMC.

About Thomson Local

Thomson Local (www.thomsonlocal.com) has been operating for over 25years and has established itself as the leading local search companyin the UK. Today, business listings are available both in print andonline following the launch of ThomsonLocal.com in 2003.

ThomsonLocal.com is powered by the most comprehensive database of itskind in the UK with over 1.8 million businesses listed and additionalcontent provided. with a variety of online advertising options, aswell as being a Google AdWords Qualified company, Thomson Local’stailor-made packages help promote businesses to an online audiencethat makes over 275 million searches a month across its partnernetwork, which includes Bing, Pipex and Streetmap.

174 editions of the Thomson Local are produced and delivered free ofcharge to over 22 million homes and businesses throughout the UK.following the partnership formed in 2006, Thomson Local is the onlyclassified directory that rewards people with Nectar points forcalling businesses listed in either its online or printed directory.

With its head office in Farnborough, Hampshire, Thomson Local is anInvestors in People Champion, with 10 regional sales officesthroughout the UK.

Neither the TSX Venture Exchange nor its Regulation Services Provider(as that term is defined in the policies of the TSX Venture Exchange)accepts responsibility for the adequacy or accuracy of this release.

Contacts:Evie SmithFortyThree PR, Inc for Multiplied Media Corporation831-401-3175poynt(at)fortythreepr.comMark CoxCorporate Communications Manager, Thomson LocalTel: 01252 390506Mobile: 07768 578270mark.cox@thomsonlocal.com

SOURCE: Multiplied Media Corporation

mailto:mark.cox@thomsonlocal.com

Copyright 2010 Marketwire, Inc., All rights reserved.

Multiplied Media to Include Thomson Local Listings for Poynt Users in the …


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