MOBO founder Kanya King praises Liverpool as awards return to city
MOBOS founder Kanya King today said the huge success of the 2010 awards paved the way for their return to Liverpool this year.
The ceremony at the ECHO Arena on November 3 will be open to around 6,000 members of the public and 1,000 VIPs ready to celebrate the very best in British urban music.
Ms King recalled the success of the 2010 MOBOs as she announced their return to Liverpool yesterday.
VIDEO: MOBO Awards 2012 set for Liverpool ECHO Arena
She said: “we had such a good time, we wanted to come straight away – in fact, we didn’t even want to leave!
“Liverpool and the MOBOs are a perfect fit. You have the combination of musical heritage and artists of the future. There is that creativity and entrepreneurship.
“Urban music is all about that – I say every act needs to think of themselves as a business. They have to market themselves like a brand.”
Ms King praised the Merseyside urban music scene, particularly Toxteth singer Esco Williams, who was recently crowned winner of the MOBO Unsung national competition.
She said: “I hope one day to see Esco performing at the MOBOs. People like him are the future of our industry.”
Ms King said the MOBO team were also drawn to Liverpool for its fashion and party reputation.
She said: “Everyone dresses up and you know how to host a party. Last time I was blown away by the girls – and the guys – looking amazing. we knew we were coming back – I am just glad it is so soon.”
Urban music artists held pivotal roles in the opening and closing ceremonies for London 2012, performing to more than 1bn people.
Ms King said: “to see acts who have been so much a part of the MOBOs – Dizzee Rascal, Tinie Tempah, Taio Cruz and Emeli Sandé – was fantastic.