iPhone Accounted for 80 Percent of AT&T Smartphone Sales Last Quarter

Fourth quarter 2011 saw smartphone sales take off in a big way, heavily influenced by the introduction of Apple’s iPhone 4S.

In AT&T’s best quarterly smartphone performance ever, the carrier saw 9.4 million smartphone sales in Q4 2011. this is nearly double the number of sales in Q3 2011, and 50 percent more than AT&T’s previous quarterly smartphone sales record of 6.1 million.

A remarkable 7.6 million, or more than 80 percent, of these sales were iPhones. In comparison, Verizon, the nation’s largest wireless carrier, saw only 4.3 million iPhone activations during Q4. When Apple announced its most recent quarterly earnings, the iPhone 4S and the lure of its voice-activated virtual assistant Siri were cited as major reasons for the iPhone’s booming sales this period. Apple sold more than 37 million iPhones over the last reported quarter.

Globally, smartphone adoption is only at about 30 percent, but adoption is rapidly rising, especially here in the U.S. In the latest holiday season in particular, smartphone activations hit record highs for both for iOS and Android phones. Research firm Flurry Analytics found 6.8 million iOS and Android sales on Christmas day alone. AT&T also saw record activations for both of these major operating systems.

AT&T is optimistic that this sort of success will continue into 2012.

“Looking ahead, we start 2012 with the best visibility we’ve had in some time, and we’re well positioned to deliver solid results,” Randall Stephenson, AT&T chairman and CEO, stated in a press release.

AT&T continues to regularly provide the highest data speeds of all the nation’s major wireless providers, and recently adjusted its data plan pricing so consumers could potentially better take advantage of that fact.

iPhone Accounted for 80 Percent of AT&T Smartphone Sales Last Quarter

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