Hermen Hulst of Guerrilla Games to Give Keynote Address at GDC Europe

Key Figure behind Guerrilla to Provide Attendees with Insight Gained from the Development and Production of the Highly Acclaimed Killzone Series

BERLIN, July 16, 2010 – There is a new addition to the exclusive list of speakers at Europe’s
most important game developer conference, GDC Europe. as GDC organizer UBM
TechWeb Game Network announced, Hermen Hulst, managing director of Guerrilla
Games will hold the keynote on 17th August 2010. Headquartered in Amsterdam,
Guerrilla Games is one of the leading European game development studios.
Founded in 2000, it was taken over by Sony Entertainment in 2005. Today, the
company employs 140 developers from 20 countries. its greatest success so far
is the award winning action shooter Killzone for Sony Playstation, the latest
sequel of which, Killzone 3 (scheduled for February 2011), is already keenly
anticipated by the international fan community.

Hulst has announced several significant improvements such as levels ten
times bigger than in Killzone 2 and gorgeous 3D graphics. “At the time we
only used 60 percent of the capacity of PS3. in Killzone 3 we’re currently
looking at 100 percent,” explains Hulst. moreover, the Dutch developer
promises a completely new and overwhelming gaming experience: “We want to
flood the players with stimuli in a positive sense. what we want to achieve
is that the first thing you’ll have to do is catch your breath. We intend to
have a lot of things happening at all times so there will be an incredible
amount of information to take in, no matter whether you’re playing in 3D or
2D, and no matter what sound system you use.”

Hulst’s talk at GDC Europe in Cologne will be located somewhere in the
field of tension between hardware and software. in his keynote address he
will discuss how the studio has matured, which obstacles had to be overcome
and what some of the ingredients behind the success of the Killzone series
are.

“We are excited to welcome to the GDC Europe stage such a prominent
European developer and industry figure such as Hulst,” said Frank Sliwka, GDC
Europe Event Director. “The Killzone series and work produced from Guerrilla
Games is exemplar of the ingenuity of European developers.”

as managing director, Hermen Hulst is responsible for the company’s
direction and oversees its day to day management. He gained his first
experience in the games industry during his student years at Ubisoft in the
USA. after finishing his Master of Science in Industrial Engineering and
Management, Hulst started his career at Philips Electronics in Strategic
Marketing. He worked as a management consultant at Andersen Consulting before
returning to the games industry. Hermen has been the Managing Director of
Guerrilla since 2001. www.guerrilla-games.com

Early registration for GDC Europe ends July 21, 2010. for more
information on GDC Europe visit: www.gdceurope.com.

About the UBM TechWeb Game Network

A core provider of essential information to the professional game
industry, the UBM TechWeb Game Network – formerly known as the think Services
Game Group – offers market-defining content, and drives community through its
award winning lineup of print, online, event and research products and
services. these include the Game Developers Conference(R), the Webby
Award-winning Gamasutra.com and network of sites, the Game Advertising Online
ad network, the Game Developers Conference(R) Online, the Game Developers
Conference(TM) Europe, the Game Developers Conference(TM) China, Game
Developer Magazine, Game Developer Research, the Game Career Seminars and
GameCareerGuide.com, the Independent Games Festival and Summit, and the Game
Developers choice Awards. Visit www.jointhegamenetwork.com

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional
information, enables people and organizations to harness the transformative
power of technology. through its three core businesses – media solutions,
marketing services and paid content – UBM TechWeb produces the most respected
and consumed brands and media applications in the technology market. More
than 14.5 million business and technology professionals (CIOs and IT
managers, Web & Digital professionals, Software Developers, Government
decision makers, and Telecom providers) actively engage in UBM TechWeb’s
communities and information resources monthly. UBM TechWeb brands includes:
global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise
Connect; award-winning online resources such as InformationWeek, Light
Reading, and Network Computing; and market-leading magazines InformationWeek,
Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM company,
a global provider of news distribution and specialist information services
with a market capitalization of more than US$2.5 billion. Visit:
www.ubmtechweb.com

MEDIA CONTACT: Brian Rubin fortyseven communications +1-212-391-4707 brian@fortyseven.com Susanne Tenzler-Heusler, Europe +49(0)173-3786601 kontakt@brandvorwerk-pr.de GDC EUROPE CONTACT: Frank Sliwka, VP European Business Development +49(0)171-1288898 frank.sliwka@ubm.com Ben Veechai, North America +1-415-947-6280 ben.veechai@ubm.com

Media, Brian Rubin of fortyseven communications, +1-212-391-4707, brian at fortyseven.com, or Susanne Tenzler-Heusler, Europe, +49(0)173-3786601, kontakt at brandvorwerk-pr.de; or GDC Europe, Frank Sliwka, VP European, Business Development, +49 (0)171-1288898, frank.sliwka at ubm.com, or Ben Veechai, North America, +1-415-947-6280, ben.veechai at ubm.com

Hermen Hulst of Guerrilla Games to Give Keynote Address at GDC Europe


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