Can wi-fi cameras combat the smartphone threat?

A number of camera companies including Sony, Samsung and Canon, are scheduled to launch a new range of entry level digital cameras aimed at effectively competing against the expanding smartphone market.

A report from Businessweek noted that the cameras, which will be launched at the Consumer Electronics show in Las Vegas on Tuesday, will be wi-fi enabled and allow users to beam photos directly to TVs and computers.

The strategy is aimed at reversing a crippling slide in entry level digital cameras, the industry’s largest market segment, and to carve out a profitable niche that can compete effectively against the expanding smartphone market. to combat improved camera technology in smartphones from Apple Inc., Nokia Oyj and others, manufacturers at the show opening in Las Vegas on Jan. 10 will, among other things, introduce models that beam photos directly to TVs and computers.

According to data cited by Business Week, American consumers take more than 27 percent of their photos using smartphones. That’s a figure that has increased by more 50 percent from 2010 to 2011. Equally, the share of photos taken with a point-and-shoot camera fell to 44 percent from 52 percent during the same period.

Other features from the new line will include water resistant photography and special software to keep squirming children in sharp focus.

Can wi-fi cameras combat the smartphone threat?


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