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3G in Australia: Hspa Mobile Broadband Marches On-Aarkstore Enterprise

In Australia, mobile broadband connections for netbooks, laptops, PCs and other devices grew around 81% in the year to December 2009. However, competition is fierce, service differentiation is difficult and operators must continue investing in more capacity to support growth. this report looks at market evolution and future trends of HSPA mobile broadband in Australia

In Australia, mobile broadband connections for netbooks, laptops, PCs and other devices grew around 81% in the year to December 2009. However, competition is fierce, service differentiation is difficult and operators must continue investing in more capacity to support growth. this report looks at market evolution and future trends of HSPA mobile broadband in Australia

Table of Contents :

Executive summary

In a nutshell

Mobile broadband overview

Rapid rise of mobile broadband to continue

Mobile broadband grows at expense of fixed

Complementary usage common among enterprises

Wireless almost exclusively drives industry broadband connection growth

Operator incentives for broadband substitution are different

Consumer broadband ISPs driven to HSPA by market dynamics

HSPA has strong potential in low speed/low usage Internet connectivity segment

Low Internet connection speed is still common in Australia

Average download volumes are low in Australia

Mobile network capacity is a key barrier to substitution

Other barriers to fixed-to-mobile broadband substitution

Mobile broadband tariffs

Mobile broadband tariffs continue to decline

Fixed and mobile broadband pricing comparison

Prepaid mobile broadband continues to grow strongly

Operator differentiation

Telstra has clearest differentiation

Operators search for ways to differentiate

Australian broadband guarantee

Opportunity for operators

HSPA is the leading mobile data access technology

HSPA has greater scale and coverage

Meeting mobile broadband expectations is important

Operators have set high performance expectations for mobile broadband

Many consumers still don’t want big-screen mobile broadband

Smartphones provide data access needs on the move

Wholesale resellers to invigorate the market

A wholesale market for mobile broadband is also emerging

Mobile VoIP disruption a threat

Mobile broadband and the government’s NBN

NBN will help facilitate mobile broadband development

List of Tables

Table 1: HSPA mobile broadband data pricing by operator, Jan 2010

Table 2: Lower-end fixed broadband pricing plans in Australia

Table 3: Fixed and mobile broadband comparison

List of Figures

Figure 1: Non-handset mobile broadband connections in Australia

Figure 2: Australia broadband connections by technology

Figure 3: Internet connection speeds in Australia

Figure 4: Average volume of data downloaded per month per connection, by connection type

Figure 5: Average price per GB in tariff plans if complete allowance used

Figure 6: Telstra wireless broadband ARPU

For more information please visit:

http://www.aarkstore.com/reports/3G-in-Australia-HSPA-mobile-broadband-marches-on-38157.html

About the Author

Aarkstore Enterprise press@aarkstore.com http://www.aarkstore.com

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