BERNAMA – Bernama Partners Samsung To Launch Smart Tv/phone News Apps

December 08, 2011 16:02 PM

Bernama Partners Samsung to Launch Smart Tv/phone News Apps

KUALA LUMPUR, Dec 8 (Bernama) — National news agency, Bernama, has teamed up with Samsung Malaysia Electronics Sdn Bhd, to launch its smart TV and smart phone news applications in three languages — Bahasa Malaysia, English and Mandarin. Its general manager, Datuk Hasnul Hassan, said both the smart TV and smart phones applications (apps) would allow users to stay connected to Bernama and keep themselves updated all the time with the latest news in Malaysia. “The apps allow Bernama to open its services to Samsung smart TV and smart phone users. “At the same time it brings information about its products to the attention of relevant groups and demographics,” he told a media briefing after the launch of the apps by Deputy Information, Communications and Culture Minister, Datuk Joseph Salang, here today. Hasnul said the launch of the apps was in line with emerging trends where increasing numbers of web users were using smart TV and smart phones. “It’s not surprising that over 22,000 users have downloaded the Bernama news apps during its pre-launch and half of them for the Mandarin section. “In the next six months, we can easily get about 100,000 downloads but we do not have any specific target,” he said. Hasnul said the trendy look and feel of the apps would give Samsung customers the best experience they could get from a news apps and would provide on demand general news highlights for each day, both on Samsung smart TVs and smart phones. “Samsung users can just download the apps and click on the ‘Bernama’ button. “The mobile apps have been online on Samsung’s application store and can be downloaded for free on all Samsung smart phones and Smart TVs.” he said. Earlier, Salang said, the Bernama news apps marked another milestone in its quest to reach out to all Malaysians by embracing cutting edge technology. “Bernama’s latest offering to its customers will provide expanded added value through a wider variety of platforms or channels in terms of official news and information on Malaysia,” he said. — BERNAMA

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BERNAMA – Bernama Partners Samsung To Launch Smart Tv/phone News Apps


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