Beaujolais Day is tomorrow

A4 By James FosterTimes & Transcript Staff

Christmas Day comes early every year for lovers of a certain French wine – and that day is tomorrow.

Known as Beaujolais Nouveau Day, by French law the wine of that name can only be sold on or after the third Thursday in November, which is pure marketing genius as, intentionally or not, pent up demand is ready to be released when the doors open at NB Liquor outlets at 10 a.m. tomorrow.

“This famous wine. . . is the region's most popular wine. Over 65 million bottles are produced every year and are flown all over the world,” says Marcelle Saulnier, spokeswoman for NB Liquor.

It's a remarkable feat. The wine is created with great speed – not to be confused with haste – using Gamay Noir grapes with white juice, fresh off the vine and handpicked by the bunch. The wine is produced and bottled within weeks and rushed to market for fans to enjoy its light, fruity taste.

“The Nouveau version (of Beaujolais wines) is not a 'serious' wine,” Saulnier explains. “It's a fun wine. its release is another occasion to have a glass of wine with your friends.”

NBL product advisor Guy Delorme notes that about 33 per cent of the entire harvest of the Beaujolais region is converted into Beaujolais Nouveau. its light taste is reminiscent of a rosé and as a new release wine it should be consumed immediately, at between 12 and 14 degrees Celsius, or 54 to 57 degrees Fahrenheit.

Make sure to drink your Nouveau soon, as it does not store well for long, though saving some for Christmas is just fine as well.

This year, NB Liquor is offering six Nouveaux wines at prices ranging from $14.49 to $16.29.

There's a special tasting tomorrow evening in Moncton – and it's for a good cause as well.

The fourth annual Beaujolais Wine Tasting and Art Exhibit begins at 6 p.m. at the Hampton Inn & Suites, 700 Mapleton Rd., with tickets at $30 each and all proceeds going towards the Moncton Hospital Mammography Matters Campaign, the Dr. Georges-L.-Dumont Foundation's Tree of Hope Campaign and the P'tit Bateau Breast Cancer Survivors Dragon Boat Team.

The evening is sponsored and organized by Felicity Mastectomy Boutique, Ford's Jean Coutu Pharmacy Riverview, Ford's Pharmacy Hillsborough and Coverdale Infusion Clinics. Tickets are available at Felicity Mastectomy Boutique at 2848 Main St. in Hillsborough and Jean Coutu Pharmacy at 438 Coverdale Rd., in Riverview.

Beaujolais Day is tomorrow

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