Apple Suing Amazon For Their “Amazon Appstore” [Amazon's Android Appstore Draws The Attention Of Apple, Cupertino Files Lawsuit To Defend Their Trademark]

We’ve already seen Apple and Microsoft clash over the former’s “App Store” trademark, and now Amazon and Apple are coming to a head. Amazon recently launched their Amazon Appstore – a third-party Amazon app marketplace that made a name for itself by being the exclusive place to get Angry Birds Rio on Android. Apple has now filed a lawsuit against Amazon in the US District Court for the Northern District of California after they attempted to get Amazon to cease using the trademark three times.

Apple filed to trademark the name “App Store” on July 17th, 2008. you may remember that the first iPhone came without the ability to use any sort of third-party apps and Jobs told us that we would use web apps for everything. For those of us who were coming from BlackBerrys and Palm Treos – the idea of not using third-party apps was prehistoric, but I digress. As mentioned, Apple and Microsoft recently clashed over the trademark. Microsoft said it was too generic, and Apple came back by saying that Microsoft’s key product trademark – “Windows” was also pretty generic. Ouch.

According to an Apple spokesperson, Apple sent three cease & desist requests to Amazon asking them to stop using the name “Appstore”. they claim to first have noticed the app store use when Amazon started asking for developers to sign up for the “Amazon Appstore Developer Portal” back in January. Amazon also wants to have the app store on Android phones, just like the App Store on iPhones – so you can see why Apple is getting upset over this (alleged) trademark infringement.

Both Amazon and Apple have teams and teams of legal. (Disclaimer: I’m not a lawyer, but) it looks like Amazon will possibly take Apple to court on this, and try to get a ruling that the “app store” name is too generic to trademark.

Do you think Apple should be able to trademark the term “app store”? or is it too generic? Tell us what you think in the comments.

Apple Suing Amazon For Their “Amazon Appstore” [Amazon's Android Appstore Draws The Attention Of Apple, Cupertino Files Lawsuit To Defend Their Trademark]


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