Apple iPod – Why Apple Dominates the Mobile MP3 Player Market
Noticing a growing market for mobile MP3 players, Apple released the original iPod in late 2001, and it was quickly destined to be a huge success. It was exactly what people wanted.. It had a simple interface, it had a large storage capacity, and it was extremely attractive and recognizable. It was only compatible with the Apple Macintosh though, which extremely limited their sales possibilities.
The iPod did end up driving up Apple Macintosh sales though, since a small percentage of people actually migrated over to the Macintosh computer just so they could use an Ipod. It wasn’t enough to drive sales of the iPod up though, Apple needed a bigger market, they needed the Windows market, which was (and still is) much larger than the Macintosh market.
In 2003 Apple released a new iPod that came with iTunes, which was compatible with both Macintosh and Windows systems. This was when the real explosion of sales occurred, since so many more people could use them with the Windows platform.
The iPod Keys to Success
These are the things that really make the Apple iPod dominate the mobile MP3 player market, reaching over 70% of the market share. Apple never simply wanted to dominate the market with one product though, they’re still releasing new products at an alarming rate, each of which are doing extremely well.
The iPod has created a whole slew of other markets as well, from audio companies implementing ipod connectivity support in car radios, clothes companies creating ipod pockets, and other third party companies creating tons of ipod accessories, like carrying cases, protective sleeves, docking stations, the list goes on and on.
It’s no wonder why the iPod dominates the market, with Apple’s ingenious marketing strategies, great features, and appealing looks of their products, the iPod is destined to dominate the MP3 player market for some time.